The “Não é só dinheiro, é ter com quem contar” campaign sought
a memorable song and brought together, in an unprecedented
way, these two national celebrities who are the face of Brazil
to reinforce that Sicredi is more than a cooperative financial institution, it is a friend you can count on and trust. The duo
also brings Brazilianness and diversity, positioning Sicredi as
a national brand, with leadership in relationships and trust.