HELLO!

Hello, my name is Marcelo. I am a publicist, I studied Publicity & Advertising at ESPM (the School of Higher Education in Advertising and Marketing) and I studied Business Management and Innovation in the Fine Arts.

I have worked as a creative publicist for fifteen years,
in roles such as Publicity Director, Art Director,

Designer and Planning.


In Porto Alegre, Brazil, I have worked for agencies, such
as Paim and Gad. I was Publicity Director at Customic,

a retailer of smartphone cases, where I was responsible for product design, retail and communications.


In São Paulo, Brazil, I worked as Art Director for Aktuell and Head of Art for Sunset. I was also Head of Art and Creative Director for Political Marketing.


In Luanda, Angola, I worked for the Portuguese agency, Executive, as Senior Art Director.


All of the experience I have had in multicultural places

and from working for ATL, BTL, digital, political and
design agencies has given me a very wide understanding of communication, whatever name it goes by.


I always try to improve my creative abilities and continue my studies in creativity, innovation and entrepreneurism.

Hello, my name is Marcelo. I am a publicist, I studied Publicity & Advertising at ESPM (the School of Higher Education in Advertising and Marketing) and I studied Business Management and Innovation in the Fine Arts. I have worked as a creative publicist for fifteen years, in roles such as Publicity Director, Art Director, Designer and Planning.


In Porto Alegre, Brazil, I have worked for agencies, such as Paim and Gad. I was Publicity Director at Customic, a retailer of smartphone cases, where I was responsible for product design, retail and communications.


In São Paulo, Brazil, I worked as Art Director for Aktuell and Head of Art for Sunset. I was also Head of Art and Creative Director for Political Marketing.


In Luanda, Angola, I worked for the Portuguese agency, Executive, as Senior Art Director.


All of the experience I have had in multicultural places and from working for ATL, BTL, digital, political and
design agencies has given me a very wide understanding of communication, whatever name it goes by.



I always try to improve my creative abilities and continue my studies in creativity, innovation and entrepreneurism.

_AWARDS & RECOGNITION

2009. BRONZE, SALÃO DA PROPAGANDA, ENDOMARKETING /REDEMAC

2010. GOLD, SALÃO DA PROPAGANDA, DIREÇÃO DE ARTE /INTERNACIONAL_CAMISA 7

2010. GOLD, COLUNISTAS, DIREÇÃO DE ARTE /INTERNACIONAL_CAMISA 7

2012. SILVER, POPAI, DISPLAY /Johnson & Johnson_display

2022. SHORTLIST, EFFIE AWARDS, DIGITAL /SICREDI_COPA DO MUNDO

2022. SHORTLIST, THE SMARTIES, DIGITAL /DAKI_PENSOU RÁPIDO, PEDIU DAKI.

2022. SILVER, COLUNISTAS, DIGITAL /DAKI_PENSOU RÁPIDO, PEDIU DAKI.

2023. GOLD, COLUNISTAS, TÉCNICA /SICREDI_MEIOS DE PAGAMENTO

2023. SHORTLIST, EFFIE AWARDS, DIGITAL /SICREDI_BOM DIA PARA QUEM?

2023. SHORTLIST, EFFIE AWARDS, CAMPANHA /SICREDI_NÃO É SÓ DINHEIRO

_LET’S TALK

malves.da@gmail.com

+55 11 937689042

_ACADEMIC

Publicidade e Propaganda, ESPM

Gestão de Negócios e Inovação, Belas Artes

_OTHERS

@M4LV3S
Alternative music on Soundcloud


MARCELO ALVES / ©2024

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